ASUS has always been famous for their motherboards. It was time for them to mark their presence in the phone industry. Through Zenfone they wanted to bring forward the best premium phone in the market with the best camera technology i.e Pixel.Master
WHAT WE DID | THE CAMPAIGN
To get people talking about the Zenfone and highlight its features through the revolutionary PixelMaster camera, the See What Others Can't See campaign was conceptualised. Users had to find hidden Zenfones in an illustration hosted on a microsite. People were encouraged to share and tag their friends to win a Zenfone. The campaign was highly successful in achieving its objective. Apart from this we did a live count down, social posts, and an interactive infographic that was covered by major tech blogs.